Thailand’s Canned Tuna Industry 2026:
Navigating Growth Amidst Global Trade Challenges
Thailand is recognized as the world's leading exporter of canned tuna. However, by 2026, the Thai canned tuna production and export industry will face challenges from tariffs and the global economic situation.
According to the latest statistics, the Thai canned tuna industry holds approximately 30% of the global market. Despite this dominance, the industry faces intensifying competition from key players such as Ecuador, China, the Philippines, Indonesia, and Vietnam. While the United States remains Thailand's largest export destination (22-23%), followed by Japan (9.0%), Australia (7.8%), and Canada, the industry is pivotally expanding into high-potential markets. By 2026, the Middle East and Africa—including Libya, Egypt, Saudi Arabia, and the UAE—are projected to represent up to 37% of imports. This growth is driven by strong consumer confidence in Thai manufacturing standards and robust Halal certification.
In 2026, the sector faces significant headwinds from fluctuating global economic conditions and heightened tariff barriers, particularly concerning US import policies. These factors, alongside stiff price competition from China and Ecuador, are expected to temper growth. Consequently, Thailand’s total canned tuna and seafood exports are projected to see a modest increase of approximately 1.8% to 2.8% this year.
